[HCM] PR COMMUNICATION EXECUTIVE (High End to Luxury goods)

Purpose of the Job:

Increase Brand Awareness, deliver Brand value at right positioning

Driving traffic, engagement;

Build Brand Health by deliver customer perception, returning customers;

General Duties & Responsibilities:

    MAIN ROLES:

        This position will be in charge of Content Marketing Strategy and Media/ Press/ Celebs/ KOLs/ Stylist relationship management for Brands

    RESPONSIBILITIES:

1. Communication Plan & Content Marketing:

• In charge of Communication Plan..
• Writing creative & inspired contents (Online and Offline) for website, social media channels, promotions, events, email marketing, Blog, SMS ads, ...
• Writing and editing PR articles, press releases.
• Develop and manage contents (including content writing, content presentation, image ideas) on all channels in the integration of content programs with brand campaigns.
• Collaborating across functions to deliver an effective content marketing strategy and editorial plan to meet the business objectives at the lowest possible cost.

2. MEDIA/ PRESS/ Celebs/ KOLs/ Stylist relations:

• Liaison with the press to communicate messages from the organisation.
• Building strong working relationships with members of the press and digital media.
• Writing and distributing press kits to targeted media.
• Promoting news stories and new products / collections/ features of the brands to the media.
• Creating the network of KOLs which can influence the conversation and build trust based on our targeted.
• Messages to the right targeted audiences.
• Adding value to PR/SM/MKT/EVENT/CONTENT/CRM activities by a high engagement of suitable KOLS network.
• Ensuring the content of social media posts of celebs and KOLs will be in line with campaign key message as requested.
• Participating in event management, including launching events, press conferences, and promotional events.
• Manage PR aspect of a potential crisis situation.

3. Other Admin tasks:

• Communicate between partners and team to complete contracts, billings, etc
• Deliver reports, analysis, and other tasks as requested.
• Deliver qualitative execution of events by closely and effectively partner with all related functions internally and externally.
• Expand partnership programs/ Co-events.

Key Performance Indicators:

• Effectiveness of marketing activities, Cost efficiency
• Increase Earnned Channels & Engagements
• Statistical data analysis result

• Attractive salary, great opportunity for advancement.
• Stable and professional working environment.
• Enjoy social insurance, health insurance, unemployment insurance and related benefits according to current regulations.

Curriculum Vitae detailing work history

Job application

Health certificate in the last 6 months

Degrees, certificates all notarized photo

2 Photos 3x4 or 4x6