[HCM] Brand Manager

GENERAL Duties & Responsibilities

The Brand Manager is continually focused on driving the teams to deliver a personal and luxury service to all clients in line with the Brand Experience. The role demands the high levels of leadership, commercial acumen, self-motivation, industry awareness, strategic thinking, and the ability to influence and motivate others.

1. Brand Experience & Commercial Expectations

Full responsibility for P&L, managing the respective brands by providing the right products and services that meet with the market requirements, and lead the team to achieve KPI targets (Net Sales, Margin %, Inventory & Stock turn, Growth %, Increase Loyal customers & data, Shipment Flow,)

Improve Brand Experience across your region & business, develop Brand Health, build Brand value & Cash value;

• Monitor store development needs & commercial contract review;
• Feasibility Plan; Develop P&L (Sales – Products & Price – Margin structure…), responsibility for ROI
• OTB – Buying plan, interaction to dept (External – Internal) for seasonal collection calendar;
• Sale Forecast, Sale target & KPIs
• Develop stores chain, New store project handle;
• Develop sale channels, whole sale business/ franchisors, or E-commerce if necessary (wherever brand applicable)

Maintain and Manage business relationship with Brand Principal. Communicating, coordinating & collaborating in scope of Brand & Product performance, from buying/order selection to delivering and marketing/selling in the country on regular basis to meet expectations and mutual targets

2. Operation expectations

Improve effectiveness of store operations to maximize sales & profit, and Reinforce Brand consistency, deliver the Brand experience;

Ensure Front of House & Back of House procedures are being followed correctly

Provide Weekly/ Monthly/ SS reports and analysis to BOD/ Internal - External, including the results of Sales Revenue, Financial KPIs, Merchandise KPIs for assigned Brand.

Be the eyes of the Brands in the Market, highlighting any opportunities, changes that needs to be taking in account.

Ensure brand consistency in all aspects of retail excellence (CVM, customer service, merchandising, after-sales service etc.)

Regular field visit to understand the business, highlight risks (if any) and develop immediate action plans in collaboration with Supporting functions Team.

Ensure effective use of all resources to reflect business strategy and meet sales goals

3. Merchandise Analysis – Buying Plan, and Inventory Management

Accountable for buying, planning OTB, ensuring that the right, on-brand products are at the right stores in the right quantities to maximize profits and represent the brands at all times.

Partner with function teams to introduce new products, prepare relevant orders, and support new launches in market, as well as request from the store based on customer needs.

Set volume goals and analyze current sales trends.

Plan and take necessary steps to have optimum stock levels, appropriate merchandize mix and correct inventory control.

Give direction to your team under in adjusting merchandize assortment to retails trends and customer demands.

Review and enhance merchandise stock levels and assortments with regional team.

Monitor order shipments and arrivals to ensure stores are always having a healthy level of stock.

4. Marketing development

Develop plans, solutions and organize the implementation of marketing goals

Develop integrated marketing plans for Brand campaigns, working in close partnership with cross-functional teams

Develop client by analysing the internal client database to maximize CRM indicators and recruit new clients

Coordinate with Marketing Head to build, socialize, and advocate for strategic retail vision across key partners to ensure the Brand marketing direction serves consumer's experience from online to offline.

Oversee implementation of brand promise and brand assets across the company through an omni-channel retail journey that is relevant to, and informed by the current marketplace, consumer insights and consumer trends.

5. People Expectations

People management (Grooming – Performance – Productivity);

Provide coaching, training & develop their management & skill;

Recruit, select & develop high calibre management who represent the Brand Values & standards, & who contribute positively to our Brand Experience.

Ensure all managers & their teams are inducted effectively.

Build & maintain influential & productive working relationships with store managers and the teams to influence their performance.

Actively develop talent within the business

6. Leads Seft

Be ambassador & role model for the Brand. Conduct yourself to ensure Brand image is never compromised;

Adopt an inspirational leadership style

Welcome & positively respond to change & challenges, aim to learn from each challenge.

Welcome & seek feedback on your performance & use this to increase seft awareness & personal performance

Demonstrate an ability to manage multiple priorities & remain focused on the key goals.

7. Leads Others

Lead your team by providing a common vision & communicating the Retail Strategy.

Network & build relationships internally & externally to deliver commercial output.

Use an effective leadership style that brings out the best in your team.

Recognize & reward individual, team & regional successes

Use all available methods resources of effectively manage store managers at a distance.

8. Other Duites requested by Manager

Key Performance Indicators

Financial Performance Indicators:
- Hit Sales Target & KPIs; Boutique Growth Rate hit;
- Stock turn, Turnover of good capital, Ratio of Best & Worst Items;
- Investment ROI.
Brand Performance:
- Operation: Sales KPIs, Inventory & Risks management, Retail structure & right system data;
Meet development plan timely;
- Data customers & % return (CRM – drive Service Culture);
- Leadership & People development

• Stable and professional working environment.
• Enjoy social insurance, health insurance, unemployment insurance and related benefits according to current regulations.

Curriculum Vitae detailing work history

Job application

Health certificate in the last 6 months

Degrees, certificates all notarized photo

2 Photos 3x4 or 4x6